Smartbroker Holding AG - The success story continues

wallstreet:online AG was renamed Smartbroker Holding AG in August 2022. The change reflects the strategic importance of our brokerage segment – the main growth driver of our business going forward.

In mid-2023, we will launch our flagship product Smartbroker 2.0. With it, our customers will be able to trade securities from a wide range of asset classes at favourable prices with a completely new user experience via app and web platforms. Take advantage of this unique growth story and
Become part of our shareholder community by investing in Smartbroker Holding AG!

The Smartbroker Group uniquely combines the two key pillars of the retail investing sphere – information and transaction:

  • Our financial media assets | Social media community and forums with around 1 million registered users and 4 billion page views on our financial media portals per year Established, high-margin advertising business - the profitability achieved is re-invested to drive the Group’s further growth
  • Our brokerage offering for private savers and investors | Smartbroker is the only Next Generation Broker in Germany - unique and market-leading pricing model
  • The market opportunity is huge | The German market for private investors comprises 12 million investors with more than 28 million securities accounts managing more than €1,400 billion in listed securities
    • Smartbroker’s share of account openings in 2021 Germany was at 4%
    • Continued influx of clients from established brokers shows that the competitive landscape is beginning to change

The success story of Smartbroker Holding AG is based on the following cornerstones:

  • Full service, rather than limited access to selected stock exchanges
  • We develop our products with and for our community
  • We will continue to pass on cost benefits to our customers
  • Our favourable conditions offer fair access to the stock market

The Shareholder Letter

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The Smartbroker Holding AG share

Detailed information on the share and the company can be found at There you can access the Group's annual reports, press releases, research reports by analysts, etc.

Our award-winning broker

Find out more about Smartbroker

Smartbroker is the cheapest provider on the market: "Save up to €828 per year with Smartbroker." (Finanztest, part of the Stiftung Warentest Group1)

Smartbroker ranked "Very Good" in Handelsblatt’s test of the best online brokers of 2022.

1 Issue 12/2021, calculations based on a €50 thousand securities account with twelve transactions per year, orders over €6 thousand and €2.5 thousand