Smartbroker Holding AG’s integrated offering across channels
Connecting Germany’s retail finance ecosystem
For savers & investors
Full service: Use Smartbroker to trade virtually all licensed securities on any German venue permanently from €0 commission.
Set up free saving plans choosing from hundreds of ETFs.
More than 270k brokerage accounts are already hosted on our platforms.
Set up free saving plans choosing from hundreds of ETFs.
More than 270k brokerage accounts are already hosted on our platforms.
For capital markets followers
Use the Smartbroker Holding platforms across websites and apps for comprehensive coverage of the latest capital markets news, investment trends and analyses.
Enjoy social interaction and education on ‘everything finance' on our forums, which connect more than 970k registered users.
Enjoy social interaction and education on ‘everything finance' on our forums, which connect more than 970k registered users.
For advertisers & banking partners
Targeted exposure to highly attractive consumer groups with savings & investments significantly above average levels - across our web and app media channels.
The Group reached more than 2.6bn monthly page impressions in 2022 across its wholly-owned channels.
The Group reached more than 2.6bn monthly page impressions in 2022 across its wholly-owned channels.
We empower savers & investors…
…as Smartbroker customers, to make informed investment decisions
…as shareholders, to participate in the growth markets of digital advertising and online brokerage
Invest with Smartbroker Holding
- Take trading into your own hands
- Be part of Germany’s largest finance community, interact with like-minded savers & investors and get your latest stock exchange news
Invest in Smartbroker Holding
- Invest in the business behind it all
- Participate in the opportunities of a high-growth business model at the centre of digital transformation of the German retail finance ecosystem
Smartbroker is a multiple award-winning
digital broker
and Germany’s only provider combining the extensive product range of traditional brokers with the extremely favourable conditions of neo brokers
- Trade virtually all licensed securities on any German venue permanently from €0 commission, including stocks, bonds, funds, ETFs, derivatives, and precious metals
- Trade international equities on their respective primary exchange
- Free brokerage accounts
- Free savings plans
- Derivatives trading starting from €0 from premium partners Morgan Stanley, HSBC, UBS and Vontobel
SMARTBROKER+ is the most affordable all-inclusive online broker among all the examined account sizes, order volumes, and order frequencies in the current market. (Stiftung Warentest's Finanztest 12/2023) 
€46m
Revenue 2023
€1m
EBITDA 2023
2.1bn
Page impressions 2023
180k
Brokerage accounts 2023
€9.4bn
Assets under custody 2023
€52k
Assets per account 2023
Smartbroker Holding is building Germany’s leading digital investment platform for private investors.
We know our customers and have a proven track record of building products they love.
Investment Thesis
Multiple award-winning next generation broker realizing ample growth potential
- Clear differentiation & unique selling point - trade virtually all licensed securities on any German venue permanently from €0 commission
- Small but expanding market share - c. 1% of total German brokerage accounts
- Fast-growing market - number of online securities trades growing 6-8% p.a. | Target market of c. 5m execution-only (“XO”) investors in 2021 | Expecting 40% of all German securities holders to be XO investors by 20251
- Unique and defensible competitive position
One of Germany's largest neo brokers by assets under custody - Market is not the limiting factor
- Client needs are at the heart of our product strategy
Our revenue growth (+60% CAGR 2019-2022) and client base expansion (+10% in 2022) are proof points of the successful product and go-to-market - Focused on long-term value creation
Diversified revenue base & profitable business model allow for healthy, largely self-financed growth focused on long-term value creation
About Smartbroker
We are a tech company headquartered in Berlin reshaping retail investing
- 200+ employees across brokerage and media
- Almost 50% of the team working in tech (product, development, IT), 20% of employees tending to our customers’ needs
- HQ in in Berlin, additional offices in Kiel and Leipzig
- Founder-owned business listed on the Frankfurt Stock Exchange
We are hiring!
